Created a digital presence for HPX, a Belgian manufacturer of professional adhesive tapes with 25+ years of experience.
Context
Developed a comprehensive e-commerce solution for the division (OTS-Ukraine), serving markets in Ukraine, Kazakhstan, Georgia, Moldova, and Armenia. The platform needed to support both B2C retail sales and B2B relationships, while maintaining consistent brand recognition across all touchpoints.
Details
Role: Full-stack Developer
Involvement: E-commerce Platform, User Account System, Referral Program, Gift Shop
Technologies
Solution
Built a multi-functional e-commerce ecosystem with three key components:
- Main Store: Intuitive product catalog with advanced filtering, comparison tools, and seamless checkout process
- User Account System: Personal dashboard for order tracking, favorites, and profile management
- Referral Program: Loyalty system where customers earn points, redeemable in the gift shop
Each touchpoint ensures consistent brand experience while providing excellent UX. The platform connects with customers emotionally through community-building features and rewards program.
Results
Successfully launched a scalable e-commerce platform that bridges B2C and B2B needs. The referral system increased customer engagement and repeat purchases. The multilingual interface expanded market reach across 5 countries. The platform effectively communicates HPX European quality standards while fostering long-term customer relationships through the loyalty ecosystem.