Created a promotional website for Roome, the UK fastest-growing student lifestyle app connecting thousands of verified students with compatible housemates, perfect homes, and vibrant university communities.
Context
Developed a promotional website for a mobile application solving one of students’ biggest challenges: finding the right place to live with people they’ll actually enjoy living with. The platform needed to communicate the app’s unique value propositional and personality based matching through “vibe scores” while driving app downloads and building trust with both students and university partners across the UK.
Technologies
WordPress
PHP
MySQL
Js
HTML
jQuery
CSS
Figma
Bootstrap
Solution
Built a conversion-focused platform that brings the app experience to life:
- University Partnerships: Featured collaboration with top UK universities, establishing institutional trust and legitimacy for cautious students and parents
- Value Proposition Showcase: Clear presentation of Roome core features-personality matching, group formation, property discovery, bill splitting, and community events-addressing every aspect of student housing anxiety
- Social Proof & Resources: Success stories, case studies, testimonials, and educational blog content that build trust and establish industry authority
The platform speaks directly to student pain points-awkward housemate situations, housing stress, social isolation-while positioning Roome as the solution that makes university life genuinely better.
Results
Successfully launched a marketing platform that drives consistent app downloads and user acquisition. The university partnerships provided essential credibility for risk-averse students. The blog content supports SEO and establishes authority on student living topics. The platform effectively communicates that Roome isn’t just another housing app-it’s a comprehensive lifestyle solution that helps students find their people, their place, and their community during the most formative years of their lives.